With a passion for design and 25 years’ experience in brand development, Tony has a keen sense of the relationship between brand strategy and creative aesthetic. To put it mildly, he’s obsessed with brands and how they communicate and interact with customers.

After attending California State University, Long Beach, Tony launched a career in graphic design with Sideout Sport, where he got his first taste of the behind-the-scenes world of action sports apparel. Years later, after serving as Art Director of several more well-known brands, Tony set out on his own as a freelancer. Successful partnerships with names like OP, Quiksilver, TYR Sport, Vans, Reebok and a long list of industry startups honed his creative skills and convinced him that a guiding vision and creative consistency are critical to brand success.

With this clarity, Tony has since brought his unique talent and experience to an array of industries, especially the tech arena. He continually helps companies from small enterprises to Fortune 500’s better understand their brands and effectively communicate with customers.

When he’s not in the office, Tony enjoys surfing, standup paddleboarding, hiking and most outdoor sports. He also likes serving at church and volunteering in his community. A dedicated family man, Tony and his wife are raising two teenage boys in Orange County, California.